Page 116 - Ocean Blue World 27th Edition
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PORTFOLIO
THE SUPERHERO BUSINESS
By Kristofer Dayne Penseyres
Disney has been a hot commodity since the record-breaking acquisitions of Marvel, Lucas Films, Pixar and 20th Century Fox, which means the multimedia powerhouse now owns the largest intellectual property library in the world.
Disney has partnered with an array of high-end luxury brands to develop specific capsule collections targeting key markets. In 2020 Gucci X Mickey Mouse clothing and accessories collection rolled out just in time to celebrate the Chinese New Year, Year of the Mouse, to resounding success.
Photos Courtesy Of: Disney x Gucci Donald Duck Collection | GUCCI®, Audemars Piguet x Marvel, Louis Vuitton
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