Page 123 - Ocean Blue World 24th Edition
P. 123

  Another example is with reputed watch distributor Bucherer, which is re-launching their eclectic Bucherer Blue range
with a marketing program based 30 percent on watches, 20 percent on lifestyle products and 50 percent on experience. By doing this the retailer is selling a memory so the clients will “...get lost in the experience,” every time they look down at their wristwatches.
By selling an experience to the luxury sector client, a series of emotions is generated giving clients tools to share their stories with every single person they are in contact with, indirectly sharing the brand values and brand image forever. | 123

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