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THE INTERVIEW

 Mechanic: Resurrection

                                                   The Fantastic Four

I  In 2008 Alba married Cash Warren,               It started off with 17 environmentally safe,
   whom she met on the set of the                  funky and effective diapers and wipes’ products
   first The Fantastic Four. They gave             and in the first year sales reached $10 million
   birth to baby girl Honor Marie                  to customers subscribing or ordering online.
Warren that same year, heralding events which      “Running out of diapers? That’s a parent’s
would change the course of their lives. As a       nightmare,” claimed Alba.
child, Alba had many illnesses and as a result     Not only are the products environmentally
became very aware of her body in relation to its   sound, for example, the diapers are made
environment. In the mode of ‘mom-to-be’ she        of a wheat, corn, and wood-fluff mix, but
set out to find products that were not harmful     the company aims to achieve what many
to humans, safely produced and sustainable         ‘green’ products do not do and that is exceed
environmentally.                                   conventional product quality while being the
                                                   least damaging to the planet.
“I did research when I was pregnant with           “When I became a mom, I finally became the
my first daughter and was horrified by the         person I am, that I always should have been. It’s
chemicals in products, even those meant for        the most satisfying job in the world. But, it can
babies. I would have to go to 50 different places  also be overwhelming and confusing. I created
just to get my house and my kid clean.”            The Honest Company to help moms and to
                                                   give all children a better, safer start.” - Jessica
Their second daughter, Haven Warren, was           Alba
born in 2011 and by 2012, with entrepreneur        Alba outlines her learning curve and some
Brian Lee, co-founder with Kim Kardashian of       of the trials and tribulations of her Start-up
ShoeDazzle, internet executive Sean Kane, and      Company and celebrity mom life in the book,
environmental advocate Christopher Gavigan,        The Honest Life, which was published in 2013.
she launched The Honest Company, a company
that offers people reliable information and
products that are safe, stylish, and affordable.

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