Page 68 - OCEAN BLUE - SUMMER 2017
P. 68
ART & DESIGN
APPLE’S
KING OF
DESIGN
SIR JONATHAN PAUL IVE KBE
S ir Jonathan Ive (Jony) is Apple’s to every part of its internal mechanisms and
Chief Design Officer. His programming.
extensive area of responsibility The humble and gifted design wizard’s mantra
includes all design at Apple is well-publicized. He says “It’s very easy to be
including the look and feel of Apple hardware, different, but very difficult to be better.”
user interface, packaging, major architectural Better is something he is exceedingly talented at.
projects such as Apple Campus 2 and Apple’s Though revered within the design community,
retail stores, as well as new ideas and future his is not necessarily a household name. His
initiatives. products, however, are unquestionably familiar.
In 2013 Jony, an American citizen but a native
The creative mastermind, developer of over of London was most deservedly proclaimed “An intimate friend of Steve Jobs,
5000 patents is right at home at the Apple Sir Jonathan Ive, a Knight Commander of the Ive established the build and the
epicenter where his basic approach to design British Empire “…for services to design and finish of the iMac, the MacBook,
is that the look and feel of an object directly enterprise.” the iPod, the iPhone, and the iPad.”
equates to its appeal. He applies this approach
not only to how the object looks externally but –The New Yorker
Photos Courtesy Of: Dorothy Hong and Rebecca Naden
68 | www.OceanBlueWorld.com
