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COOL OVER 50
“It’s about finding your values, and committing
to them. It’s about finding your North Star. It’s
about making choices. Some are easy. Some
are hard. And some will make you question
everything.” – Tim Cook
TIM
COOK
Photo: TonyV3112
F ive years into his fifties, he is one technologies permeates Apple and he “…hopes such as Beats, the headphone and streaming
of the world’s most powerful it always will, but he also isn’t trying to be Jobs, music service it recently paid $3 billion US
people, has a personal worth he is just “trying to be the best Tim Cook I for. Described as fastidious, generous, and
of $785 million, and is CEO can be.” His business philosophy is simple, “… driven – Apple sales in China have increased
of the $118 billion brand-valued company, people, strategy, and execution. If you get those 114 per cent in one year - when not working
Apple. Cook helped former CEO Steve Jobs three right, the world is a great place.” out, Cook serves on the boards of Nike, the
rescue Apple in1998, bringing it to where it The “Cook Doctrine” is to constantly focus on National Football Foundation and Duke
is today with its Apple computers, electronics innovation through deep collaboration and University’s board of trustees, continuing to be
and software that includes Macs, phones, cross-pollination of working groups. His Apple the sensitive, intelligent, Alabaman-accented
pods, TV’s, watches, and the electric cars that says no to thousands of projects, but yes to “best Tim Cook” he can be.
are rumored. Cook states that Apple’s basic some that it deems ‘important and meaningful,
philosophy of offering primary, significant
Photo: Ap
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