Page 24 - Ocean Blue World Winter 2019 Edition
P. 24

FROM THE CHAIRMAN































                   BANKSY






              To Buy Or Not To Buy?





                    hat is an excellent question. If looking at it from purely the
                    investment standpoint, one can bank on a Banksy holding or
                    increasing in value. Just do not expect it to happen overnight. If
            T the investor is a fan, well, then they will not go wrong there either.

            There are a lot of talented artists around the world, so I started thinking   o, how do you get your hands on a Banksy? It is not as easy as
            about what distinguishes one artist’s work as a valuable collectible,   one might think. Other than surprise pop-up shops like the one
            between  another’s  whose  work  is not  worth  the  canvas  it  is  painted   in New York in 2014, Pest Control is the only source to buy
            on. What it really comes down to is advertising. Think about it, most  SBanksy prints on the primary market. There is also a strong
            brands plaster their names and logos everywhere, while Banksy’s true   secondary market for his work but beware of fakes. Only Pest Control
            identity is still unknown. Talk about a brilliant PR move.    will authenticate a true Banksy work, for a fee. Be patient because the
                                                                          website states: “Many Banksy pieces are created in an advanced state
            England-based street artist, vandal and film director, Banksy used   of intoxication which can make the task of authenticating his works
            satire as a sword and dark humor to paint a picture of political   lengthy and challenging.”  Banksy has said,
            hypocrisy and social injustice in Bristol in the 90s. He was inspired
            by 3D, a founding member of the musical group, Massive Attack. Some   “Graffiti art has a hard enough life as it is – with council workers
            have speculated Banksy is the front man, since 3D had been a graffiti   wanting to remove it and kids wanting to draw moustaches on
            artist during the 80s before starting the band and he was also a personal   it, before you add hedge fund managers wanting to chop it out
            friend of Banksy. The plot thickens.                             and hang it over the fireplace. For the sake of keeping all street
                                                                             art where it belongs I’d encourage people not to buy anything by
            Banksy says, “Art should comfort the disturbed and disturb the   anybody unless it was created for sale in the first place.”
            comfortable.” If this resonates for you, you are not alone. Prices for
            his prints run from a few thousand up to hundreds of thousands of   Again, great advertising. How do you get somebody to buy something?
            dollars,  based  on  marketability  and  whether  it  is  a  signed  Banksy.   Tell them not to buy it - only Banksy can get away with that.
            Primary  market  release  purchases  are  significantly  less  costly  than
            waiting until later. A signed “Girl with Balloon” print, one of his most
            iconic and limited edition pieces sold for approximately $200.00 U.S.
            when it was first introduced. Now they regularly sell from $64,000 to
            as much as $100,000. Banksy’s “Keep it Spotless” piece, originally a
            Damien Hirst painting Banksy defaced, sold at auction in New York
            for $1,870,000 U.S.                                                                  Dieter Esch
                                                                                                 Chairman
            Photos Courtesy Of: CBS News, Maddox Gallery


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