Behind the Scenes – Louis Vuitton’s Menswear Pop-Up in London

Louis Vuitton opened a colorful Menswear Pop-up on Bruton Street, London, to celebrate the SS19 collection of Virgil Abloh.

A yellow brick road, a field of red poppies, an emerald green forest… The colorful World of Oz that inspired the Men’s Spring-Summer 2019 Collection was brought to life in a London townhouse.

Presented this past summer on a rainbow runway at the Palais Royal in Paris, the collection was Virgil Abloh’s first as Louis Vuitton’s Men’s Artistic Director. For one week only, visitors were invited to discover the new collection of ready-to-wear, accessories, and leather goods through a distinctly prismatic lens.

Celebrity guests included Frank Ocean, Rami Malek, Idris Elba, Rita Ora, Adwoa Aboah, and Lash.

Photos Courtesy of Louis Vuitton.

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