At 67, Bobbi Brown, known as the “queen of natural makeup,” personifies timeless beauty and easy elegance. The makeup mogul launched her namesake brand in1991 and sold it to Estée Lauder just four years later. But a restrictive non-compete clause temporarily sidelined her entrepreneurial ambitions until 2020 when she unleashed Jones Road, her sophisticated clean makeup line.
While chasing fads, Jones Road epitomizes Brown’s signature makeup aesthetic— an elevated approach that accentuates natural radiance
“Confidence is everything, but a little makeup can’t hurt.”
Her inimitable cool-girl credibility was cemented when her first TikTok video went viral, with fans clamoring for tips from the consummate beauty authority.
So while makeup and fashion fads will inevitably come and go, Bobbi Brown’s unique ability to balance contemporary luxury desires — like sustainability, meaningful brand purpose, and a premium experience — with her line’s signature emphasis on enhancing innate beauty makes it a truly transcendent name in the world of luxury beauty
Jones Road Beauty Face Pencil
