MCM AW17 Collection – Live Bold. Be Fearless. Move Freely.

Luxury Brand MCM

New school luxury brand MCM has unveiled its Autumn/Winter 2017 Collection – a series of modern classics designed for global nomads on the move. MCM’s attitude of independence and essence of discovery has been fused with their storied German heritage to create a collection of impeccably crafted bags, shoes and accessories for those who are brave, original and uncompromising in their style.

From muted tones to discreet camouflage patterns, the Autumn/Winter 2017 MCM collection explores understated minimalism and restrained elegance featuring elaborate patterns against clean, subdued colourways. Building on the irreverent attitude that inspired their SS17 collection, the AW17 campaign and collection reinterprets the mood, presenting it not as a rebellious cultural movement, but as a lifestyle. The latest collection proclaims an outspoken optimism. Live Bold. Be daring. And, most importantly, never shy away from a statement accessory.

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