Liquid death
From humble beginnings to a $1.4 billion empire, Liquid Death delivers mountain water with wicked humor. Founder Mike Cessario’s brainchild splashed onto the national scene at the Super Bowl, introducing America to its promise of “murdering thirst” with playful irreverence. Their cleverly named offerings come packaged in recyclable aluminum, marrying environmental consciousness with rebellious marketing. The Los Angeles-based company proves that even the simplest concept can make waves when served with a side of audacious wit.
