Armani Beauty opens 2026 with a major announcement, introducing POWER OF YOU Eau de Parfum and naming supermodel Kendall Jenner as the new Emporio Armani Global Fragrance Ambassador.
Designed to express bold, effortless confidence, POWER OF YOU Eau de Parfum blends juicy maracuja–passion fruit with warm vanilla, creating an addictive and long-lasting scent. The fragrance was crafted by perfumers Nisrine Grillié and Nadège Le Garlantezec, with a focus on intense fruit notes and lasting impact. Armani Beauty describes the scent as inspired by individuals “grounded in their own truth and inner strength.”
Commenting on Jenner’s appointment, Richard Pinabel, Global Brand President of Armani Beauty, emphasized her cultural relevance and modern appeal:
“Kendall is very connected to pop culture and embodies a unique blend of sophistication and elegance,” he said. “Her influence and authenticity make her a natural choice to represent Emporio Armani Beauty and to connect with today’s audiences, particularly Gen Z.”
Centered on the launch of POWER OF YOU Eau de Parfum, the campaign—directed by Gordon von Steiner—features Kendall Jenner in a series of cinematic vignettes that balance vulnerability and power, reflecting the fragrance’s core message of individuality and confidence.
Reel credit: @armanibeauty via Instagram
Kendall Jenner joins an iconic lineup of Armani Beauty ambassadors, including Cate Blanchett, Sadie Sink, Aaron Taylor-Johnson, Sydney Sweeney, and Nicholas Galitzine.
POWER OF YOU Eau de Parfum will be available on armanibeauty.fr starting January 26, with additional international release dates to follow.
