Page 118 - OCEAN BLUE - FALL 2015

HEALTH & BEAUTY

KARENA
& KATRINA

The Tone It Up Girls

Photo: Toneitup

ON THEIR WAY TO BUILDING AN EMPIRE OF
PRODUCTS, BRANDING THEMSELVES FROM
HEAD TO TOE AND MAKING WOMEN FEEL
HEALTHY AND SEXY…

K arena Dawn media, branding themselves degree in Health Science, she
and Katrina as the ‘it-girls’ of anything and had big plans for a fitness
Scott, everything. career. “I envisioned my life
founders of Karena, a triathlete and as it is now. I wanted to help
Tone It Up, are best friends sports model, grew up active others that struggled like me.”
and business partners. They and passionate about fitness. Since founding Tone It Up,
have appeared in Vogue, She studied kinesiology they have built a brand of
In Style, Shape and SELF and developed a passion for fitness products, community,
Magazine and are putting triathlon. “I wanted to inspire retreats, DVDs and nutrition
a fresh look on health and other women to become plans. Their nutrition
fitness. Jane Fonda calls strong and independent; to programs and beach workouts
them the “new faces of help them break out of the inspire millions of women to
fitness.” SELF calls them “top troubles in their life.” live the life of their dreams “Whenever we share an
motivators” and Marie Claire Katrina, a weight-loss every day. They have brought experience, so many of our
names them the “Power Duo”. success story, picked up her a fresh approach to fitness community members say they
Their hardcore following and first exercise-physiology with their fun, energetic, just went through that or
influence is infectious and book at the age of thirteen. girlfriend-to-girlfriend they relate to our story. It
Karena and Katrina are well Graduating with a bachelor’s method of getting fit. feels good that we’re not
on their way to building an alone — and we’re sure it’s
enterprise of products and the same way for them.”

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