Page 24 - OCEAN BLUE - FALL 2015
P. 24
FROM THE CHAIRMAN
The
Globalization
of Mexico’s
Luxury Brands
T he luxury market For example, the luxury jewelry
continues to company Tane was created 70 years
consolidate, with ago. It has a signature style of Mexican
every distinct location craftsmanship characterized by its
offering its own interpretation. silver designs. It is a company that
Mexico is one of the most important reflects Mexican history and cultural
luxury markets right now. Its luxury heritage with sensitive creativity while
sales increased five per cent over its offering unique, priceless pieces. It
predicted peak this year. It beat out is recognized both nationally and
Brazil, which was ousted to second internationally for its works of fine
place for the first time in Latin artistic quality.
America; though Brazil is still in the The contemporary line of accessories,
running with the large number of Pantera, conceived only ten years ago,
multi-millionaires it provides home is now established as a leading edge
to. The Latin America luxury market brand name with its luxury-designed
is expected to increase by twenty purses and accessories created with
percent in the next five years and is innovative and provocative styles.
maintaining high expansion rates. It Each item is hand-made using exotic
continues to grow despite economic animal leather. They are exported to
crises. luxury US stores such as Bergdorf
Goodman. In Mexico, they are
A considerable number of Mexican available at Saks Fifth Avenue, El
luxury brand companies are Palacio de Hierro and the Pantera
responding to this increased demand Boutique.
for luxury goods and services.
24 www.oceanblueMAGAZINE.com
