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E l Palacio de Hierro opened in 1891 with the
goal of providing Mexico with a department
store that housed the best of the best in the
world. 124 years later, the concept has evolved
into more than just a department store. It now represents a
lifestyle with an established reputation of carrying prestigious
goods. The new image at its Polanco, Mexico City location
re-establishes El Palacio de Hierro as a symbol of luxury to
sophisticated Mexicans.

Innovative and prestigious pioneer and distinguished Mexican
brand names are now more than ever making infields in the
international market, strengthening the luxury market niche on
every level.

“ There is a rising economic confidence

across Mexico’s luxury goods industry that will
be hard to derail,” believes Fflur Roberts, Global

Luxury Manager at Euromonitor International.

“Luxury goods players are looking at Mexico from

a completely different standpoint compared to
“
five years ago, with many brands having opened

new stores in the last year. - Luxury Society

Dieter Esch
Chairman

Source: Abelardo Marcondes.

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