Page 20 - OCEAN BLUE - FALL 2016

FROM THE PUBLISHER

BDIBLOaLLbLIAOyRN

J essica Alba has been called all kinds of names
including Dark Angel and Honey, but I prefer Billion
Dollar Baby. She made her feature film debut in
1993 and her business owner debut in 2012.
Her natural beauty is a unique combination that comes from
her mother who has Danish, Welsh, German, English and
French and her father who is of Mexican descent, but her knack
for turning everything Honest into gold is all her own.

In the first year, with only 17 products in the diapers and wipes
category, both home-delivered to monthly subscribers, and à la
carte; Honest sales reached $10 million.

Now with more than 135 products sold both online and in
4,400 retail stores, and with the launch of Honest Beauty,
sales have passed the $150 million mark. With a plan to move
into a number of international markets and after raising $100
million, The Honest Company is now marked with a $1.7 billion
valuation.

However you describe her, actress, model, business owner,
mother, wife or friend, she owns it in the most “Honest” way.

Vanessa Fukunaga
CEO & Publisher | Owner

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