Page 52 - OBW Spring Ed 2019
P. 52

ART & DESIGN









                                                              Virgil











                                                                 ABLOH










                                                                 Making History @ Louis Vuitton













                            irgil  Abloh  became  A master architect, engineer and
                            a fixture in the hip-  designer  by  trade,  Abloh’s  first
                            hop world as Kanye  show for Vuitton transformed
               V West’s                creative  the Grand Palais Royal Garden
               director,  then    subsequently  in Paris  into a vivid spectrum
               through the following he gained  of color, featuring a 650-foot-
               from his own brand, Off-White.   long  rainbow  catwalk,  the  show's
                                                brightest element in a show that
               His first collection for Louis  began and ended with models
               Vuitton’s  Men's  Spring-Summer  dressed in white.
               2019 Paris Fashion Show made
               history. Everyone was talking  While  Virgil  himself  did  not
               about it – and everyone will be  discuss  his concept, it seems  an
               talking about it - for years to come.  obvious nod to the  Wizard  of
                                                Oz theme and a fitting choice for
               The   show    employed   Kanye   spring, considering June is Pride
               collaborator, Kid Cudi, and rapper  Month. It is also a symbolic choice
               Playboi Carti to walk the runaway,  - one that represents a clean slate
               with some interesting cultural  for both Vuitton as a fashion house
               crossovers including Cudi walking  and Abloh, as well as a statement
               to  the  beat  of  the  opening  track  on diversity, continuing Abloh’s
               from Kanye’s new album Ye. Kanye  career trademark of breaking
               West and A$AP Rocky were front  down color barriers.
               and center on the catwalk sidelines
               marking history as well.                                                                     “ I’m not content with just
                                                                                                           designing clothes. I am more
                                                                                                            enamored with providing a
               Photos Courtesy Of: Louis Vuitton Men SS19 | Virgil Abloh | Upost, Louis Vuitton on rainbow runway in Paris Palais   premise of why my designs exist.
               Royal, People, BoF Professional | BoF.                                                     Today it’s the context that is the
          52 | www.OceanBlueWorld.com                                                                       punctuation on the object.”
                                                                                                                     – Virgil Abloh
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