Page 105 - OCEAN BLUE - WINTER 2013
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The firm understands their clientele has           we have had a firsthand experience ourselves       roll festival on a client’s private mountain
                                                   and/or have a trusted relationship with the        estate. Element’s limit is not the impossible and
multiple resources at their disposal, Element      property’s ownership and management. We            grandiose. “A simple dining reservation is often
endeavors to be their favorite. One of the         leverage these relationships on behalf of our      anything but simple and just as important as a
ways the team reaches this goal is by their        clients. Our goal is that when they travel, their  trip around the world,” says Peterson, “because
comprehensive profiling system that allows         every need is taken care of from the moment        in Element’s culture, it is still an experience.”
them to really know their clients, because         they leave their home until the moment they        “The list of what we do for them never ends,”
knowing them is serving them.                      return,” Estrada continues.                        Estrada adds. “We manage one client’s private
“When you call Amex Centurion, you have            With an in-house ticket brokerage, Element is      auctions while assisting another’s daughter
to repeat your credit-card number each time.       also able to procure entertainment, sporting,      with a summer internship while organizing
Our clients are not numbers. Rather, they are      concert and theatrical tickets worldwide.          a private coffee meeting in Spain with Real
individuals with complex needs that require        “Perhaps a client wants to be on the wood at a     Madrid’s national head coach for yet another
immediacy and personalization. Others              Lakers game, sit center orchestra at a Broadway    client,” Estrada continues. “Clients pay us a
may forget that you prefer the aisle seat on a     show, or have a place in the audience of a         yearly fee to do everything for them. Maybe it
plane or that your wife is allergic to garlic. We  taping of Saturday Night Live. We’re already       is a last-minute weekend getaway or sourcing a
move from the expected to the unexpected,”         procuring premium seats to the World Cup           rare bottle of whiskey or planning the ultimate
Albanese adds.                                     Final in Brazil next year,” says Noel Peterson,    African Safari. There really is no limit to what
How does Element distinguish itself from other     Director of Client Management for Element.         we are asked to do.
companies offering similar lifestyle services?     Because of a unique demand for milestone           We even had three live penguins waiting in a
“Experience is everything,” adds Edgar Estrada,    event planning, Element has executed several       hotel room for a client because his girlfriend
Element’s co-founder and Director of Travel.       interesting experiences for their clients,         loved penguins. One of the penguins was
“Experience comes in many forms. Our forte         from a $5 million wedding in Los Cabos to          grumpy, but the other two were sweet,” Estrada
is travel and our worldwide network is vast.       a private dinner in Las Vegas with renowned        adds, smiling.
To enhance the client’s experience we do not       international chef, Eric Ripert, to a rock and
recommend hotels and resorts unless

“Ultimately, we want to be the best in
the travel and lifestyle space while
truly making a meaningful difference
in the lives of our clients. What that
looks like depends on the client and
the day,” Albanese says.
“The fun is in the challenge. We are
passionate, have a great time and are
always interested in what interests
our clients. We thrive on helping
them find their element.”

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