Page 54 - OCEAN BLUE - WINTER 2013
P. 54
up and coming
Together with his younger brother, In 2012 Mr. Michel once again
Lander, Michel undertook the expanded his interests in luxury
acquisition and rebuilding of China’s goods, this time by becoming the
oldest luxury watch brand, Federico exclusive distributor for Asia of the
Iguzzini, in 2007. Following the Mexican luxury brand Pineda Covalin,
brand’s revival, its products have whose fashionable silk designs include
become some of the most sought after ties and scarves, as well as shoes and
pieces in the world. purses inspired by Mexican and Latin
Despite a marketing strategy that American arts and culture.
depends entirely on word of mouth for Today Stephan Michel is based
promotion, Iguzzini has found success between Hong Kong and Singapore,
with its very limited-edition designs from where he oversees his multiple
(the company only makes 150 to 200 business interests and remains actively
watches per year). attentive to the next big idea.
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