Page 95 - OCEAN BLUE - WINTER 2016

THE INTERVIEW

In 2015, Paltrow and goop’s Valentino designers Maria Grazia
CEO, Lisa Gersh, took their first Chiuri and Pierpaolo Piccioli for
public step into private label ‘Valentino x goop’. Goop Mrkt features
goods announcing a partnership clothing, household items, and
with the San Francisco Bay Area makeup and they have ‘popped up’ in
organic skincare company Juice Dallas, Chicago and Los Angeles.
Beauty. In perpetual motion, Gersh, goop
and Paltrow are also entering the
“They were looking for someone to publishing business. Announced
endorse their makeup line and we in late 2015, they are launching a
were looking for somebody to help us publishing enterprise called Goop
build a skincare line from the ground Press. It will start off by publishing
up,” says Paltrow. four books a year. One book will be
The two Californian companies are produced by Paltrow and staff at goop.
dedicated to sustainability. Paltrow, The other three other books will be
Juice Beauty’s Creative Director in written by creators and experts who
Makeup, and Gersh, along with Karen have been featured on goop’s website
Behnke, the founder of Juice Beauty, and in its newsletters over the years.
will lead their team of scientists in Paltrow’s world - a blend of Hollywood
the development of a new collection glamour and healthy living combined
of high performance makeup created with the public’s desire to share this
with certified organic ingredients. world - is the motivation of this
One of Paltrow’ other fun concepts actress-turned-lifestyle guru. Featured
is the goop pop-up shop, known as on the covers of prestigious magazines
Goop Mrkt. Paltrow opened one in everywhere, with glamorous authority
New York City just in time for 2015’s Paltrow acts, offers advice and sets
December holiday shopping. She trends, all the while “investing in what
also introduced her Wonder Woman is real.”
Valentino collection conceived with

“My life is good because I am not
passive about it. I invest in what is real.
Like real people, to do real things, for
the real me.”
-Gwyneth Paltrow

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