Bulgari unveiled the Singapore edition of the SerpentiForm exhibition held at the prestigious ArtScience Museum. In response to the success of the Rome edition in 2016, SerpentiForm lands at the ArtScience Museum on a larger and more attractive scale.
Jean-Christophe Babin, CEO of Bulgari and Lucia Boscaini, Curator and Director of the Bulgari historical heritage, shared with the audience the highlights of the curatorship and welcomed the press at the exhibition.
Continuing with a ribbon cutting ceremony and the party that was offered in the presence of His Excellency the Italian Ambassador Raffaele Langella. Among the international press, socialites and VIPs present were personalities such as Bulgari ambassador Alicia Vikander, Singaporean actress Zoe Tay, influential Poyd Treechada from Thailand and Yoyo Cao from Singapore. The DJ-set was run by Jane Chuck, who gave the final touch of fun that night.
The eclectic and evocative itinerary runs from antiquity to today, culminating with an impressive retrospective of the splendid creations of Bulgari Serpenti with pieces from the archives of the Maison and private collections. More than 150 elements have been displayed on the ten lotus petals of the Museum’s iconic building. At 70 meters, the installation with 500 scales of video mapping and floating creations of Serpenti ran along the wall.
The interpretation of the serpent in modern and contemporary art will emerge with works by artists such as Joan Miró, Marc Chagall, Alexander Calder, Keith Haring, Niki de Saint Phalle, Joana Vasconcelos, Heri Dono, Motohiko Odani and Wu Jian’an; As well as the masters of photography Robert Mapplethorpe and Helmut Newton.
Bulgari CEO Jean-Christophe Babin commented: “We are very pleased to have this new edition of SerpentiForm housed in the prestigious and iconic ArtScience Museum. More than 150 pieces are exhibited to convey all the powerful and multifaceted images of the inspiration of the Snake of Bulgari. The pioneering vanguard and the digital experiences provided will make the snake reassert even more its vibrant appeal that characterizes it.With SerpentiForm, Bulgari affirms once again its strong link with such a convincing motive.
SerpentiForm is complemented by the web application Design your Serpenti, which provides exclusive services and content on the route of the exhibition, through state-of-the-art technology and easy to use, you can be able to design a personalized creation of Serpenti and see it projected in The exhibition space. This web application will include a 360 ° tour of the exhibition that will open its doors to the public in late August. Visitors will be immersed in an augmented reality experience that will allow them to discover a digital “hidden” work of art in each area.
