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P. 140

PORTFOLIO

 By: Daniel J Penseyres.

Show me a woman who doesn’t
               like a big MAC

                                                    (Metastable Allotrope of Carbon)

                           Commonly known as a DIAMOND...

A  lthough the obsession with                     that portrays high profile events such as the        diversify one’s portfolio for better risk-adjusted
   precious metals goes back                      engagement of Richard Burton and Elizabeth           returns? What about liquidity (the ability to
   hundreds or even thousands of                  Taylor as being sealed with a 68-carat diamond,      exit the investment without a significant loss)?
   years, diamonds are relatively                 or as proclaimed in the Marilyn Monroe movie         The diamond sector is notorious for its lack
new. Like many other gemstones, the value of      classic, Gentlemen Prefer Blondes, where             of transparency that makes it difficult for
diamonds is linked to their (supposed) rarity     diamonds are a girls’ best friend.                   investors to distinguish the risk factors and to
and high demand (supply and demand).              From a financial perspective, however, how can       adequately analyze profit opportunities against
                                                  these pieces of carbon become an inevitable          possible losses. Auction houses regularly hit
So why is it that many men feel the need to       part of a diversified portfolio? It is important to  the headlines with diamond auctions where
spend their hard-earned cash on this tiny piece   learn a little about such investments first. For     records sales are widely publicized. Most
of carbon to propose to their chosen one?         example: Which categories of these valuable          recent rarities auctioned include a 12.03-carat
Indeed, women expect a diamond ring as part       stones represent the best form of investment?        blue diamond in November of last year and a
of the engagement process. Social pressure        Would the addition of diamonds positively            1,109-carat Lesedi La Rona in May of this year.
certainly plays a role in this, as has the media

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