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ART & DESIGN

    The Fountain and                                                                                  M  asterpieces from Orozco do
     Empty Shoe Box:                                                                                     not follow a recognizable
From Marcel Duchamp to                                                                                   trend in medium. He has
                                                                                                         used a human skull (Black
 Gabriel Orozco                                                                                       Kites, 1997), a Citroën DS (La DS, 1993), a
                                                                                                      chessboard with horses (Horses Running
                                                                                                      Forever, 1995) and even a whale skeleton
                                                                                                      (Mobile Matrix, 2006). For the most part,
                                                                                                      Orozco’s focus is not on the artwork itself but
                                                                                                      on the change of perception it provokes.

By: Daniel Lozano Maya
Photos: Courtesy Gabriel Orozco & The  Marian Goodman Gallery, New York

I  n 1917, Marcel Duchamp submitted                  Gabriel Orozco is considered one of the most
   a porcelain fixture, entitled                     talented contemporary artists from Mexico.
   Fountain, to an exhibition of the                 Like Duchamp, his work places the viewer
   Society of Independent Artists.                   under its spell of resignification. More than
Since then, Fountain is seen as a milestone in       twenty years ago, Orozco included an empty
art history. For the first time in art, Duchamp      box, Empty Shoe Box, 1993 as part of the
assigned more authority to the artist’s idea than    Venice Biennale, and other exhibitions: full or
to the work itself. He called these art pieces that  empty of meaning - depending on the viewer’s     Without a doubt, after Orozco no other
originally came from manufactured objects            perspective.                                     shoebox, Citroën DS, or even skeleton can
“readymade.”                                                                                          ever be viewed the same way again.

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